A global communications plan The new brand name adopts the rising sun as its logo, symbolizing a new day in the world of energy.
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This new name is an expression of our new corporate ambition whose conduct I entrusted to Isabelle Kocher, Deputy CEO and Chief Operating Officer.
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European opinion leader publications will be targeted with a pan-European program full-page ads in 6 publications, with digital extensions between April 27 and June 29 on an opinion leader audience , and in major countries with specific reinforcements in Italy, Germany, the Netherlands, and the United States.