He really got ad revenue and streams TWICE.
Lil Nas X is no stranger to putting together epic publicity stunts that break the Internet.
After being sentenced "to five years in Montero State Prison" Lil Nas X makes his escape between the walls and down in the pipes of the prison just as Andy Dufresne did all those years ago in 'The Shawshank Redemption'.
The music video then continued this story and showed a Shawshank Redemption-like movie parody, following Nas and Jack Harlow escaping the fictional Montero State Prison.
To date, the video after sparking some and the song is still on top of streaming and radio charts.